Author Image

Hi, I am Marcello

Marcello Giordano

HCI and UX Researcher at Apple Inc.

I am a Human-Computer Interaction (HCI) and UX Researcher specializing in user-centered design and data analysis. I translate user needs into actionable insights, to create exceptional products and user experiences.

I’m currently a Research Scientist at Apple (Human Interface Devices). Previously, I was at Meta Reality Labs Research, Huawei Canada, and Ultraleap.

I hold a Ph.D. in Music Technology from McGill University, where I developed haptic interfaces for musicians.

My expertise includes mixed-methods UX research, statistical modeling, prototyping, Human-AI interaction, haptics, gestural analysis, eye tracking, and AR/VR.

Click below or scroll for more info!

UX Research

Data Analytics

Human-AI interaction

AR/VR

Mobile & IoT

Research Insights

Skills

Experience

1
Apple Inc

Aug 2022 - Present

Cupertino, CA, USA

Apple is a leading technology company specializing in consumer electronics, software, and services.

Senior Research Scientist
Responsibilities:
  • Responsible for UX research on multimodal interactions, wearable technology, and AI-driven interfaces.
  • Conducted research to evaluate gesture and gaze-based interaction models for Apple Watch and Apple Vision Pro.
  • Prototyped interactions, designed and executed usability studies, performed behavioral analytics, and utilized data modeling to guide product design and decisions.

Toronto, Canada

Meta’s Reality Labs Research explores the future of immersive computing with wearable platforms, gesture learning, and AR/VR interactions.

Senior Research Scientist
Responsibilities:
  • Led user intent modeling, gesture learning, and AR/VR interaction research for next-generation wearable platforms.
  • Conducted mixed-methods research on multimodal input systems.
  • Developed experimental prototypes to explore novel interaction paradigms for immersive computing.
2

3
Huawei Technologies

Mar 2018 - Jul 2019

Toronto, Canada

Huawei Technologies is a global leader in ICT solutions, developing mobile and IoT products with a strong focus on innovative, AI-assisted user interfaces.

Human-Computer Interaction Researcher
Responsibilities:
  • Designed and evaluated context-aware interaction systems and adaptive user interfaces for smart wearables.
  • Conducted usability studies, A/B testing, and behavioral research to inform the development of AI-assisted mobile and IoT products.

Ultraleap Ltd

May 2016 - Feb 2018

Bristol, UK

Ultraleap specializes in mid-air haptic feedback systems and hands-free gesture control for spatial interfaces.

Haptics Engineer
Responsibilities:
  • Led user experience and interaction research on mid-air haptic feedback systems and hands-free gesture control.
  • Designed and tested interaction techniques for spatial interfaces using ultrasound-based haptics.
  • Applied quantitative modeling and user-centered design to improve interaction precision and user comfort.
4

Education

Ph.D in Music Technology
Thesis:
Vibratactile Feedback and Stimulation in Music Performance
Supervisor:
Marcelo M. Wanderley
M.A. in Media Technology
M.Sc. in Mathematics
B.Sc. in Mathematics